As the fourth generation wine grower, Jean-Claude Mas, The Humble Winemaker,was born in a total wine growing environment in the Languedoc in the town of Pézenas
At the age of 3,during vintage, and in spite of all dangers due to his very young age, he escaped from his mother and walked 1.5 miles in order to go the cellar where his grandfather and father were fermenting the new wines. Since then the interest and passion for wine hasn’t stopped.
In the beginning of the 90’s he was involved with wines like Château Pape Clément or Château Talbot in Bordeaux where he worked for 4 years. This experience was critical in his approach to great wines tanks to the famous Bordeaux vintners he worked with.
In the mid 90’s he went back to his roots : while being a Director at a large winery in the south of france renowned for the quality of its varietal wines, he thn preared the first blends to be bottled the family estate. The first bottle of wine under his family name was a 1995 wich today drinks exceptionally well.
Jean-Claude Mas is often described as one of the pioneers of the « new Languedoc » or the « new age » of wine in France, one of those who work to restore the status of the region where wine culture is older than 2000 years.
He now exports “Luxe Rural” to share its values way outside of Languedoc.
“Luxe Rural” (Everyday Luxury) sums up our culture and philosophy. With the greatest respect for our rural roots, we aim for perfection. Our wines are the result of our mission to inspire real emotions.